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Strategic storytelling is at the heart of everything I do.

 

In my current role as Head of Content at Pillar4 Media, I lead a team of smart, passionate digital marketers to engage audiences across a variety of channels about the value of a healthy lifestyle. We publish content in multiple formats across many different channels with the ultimate goal of driving revenue through educational, informative wellness content. 

 

Before joining Pillar4, I spent several years as a Creative Director at Centerline Digital, a Raleigh-based agency that specializes in B2B customer experience marketing for enterprise technology companies. During my tenure at Centerline, I collaborated with a studio of in-house and freelance creative professionals to develop multi-channel campaigns and content strategies designed to solve real business problems. 

 

I've also spent spent several years in the start-up world. I designed the content program at inMotionNow, today one of leading providers of workflow software for marketing and creative professionals. As both digital marketer and brand publisher, I oversaw a comprehensive strategy that drove conversions, increased revenue, and engaged our audience through storytelling.  

 

My roots are in the agency world. I've occupied roles in creative, business development, and client relations. As Account Executive at Pace Communications, I managed relationships with clients at some of the most reputable Fortune 500 companies in the world, including Walmart U.S. I also spent several years as Managing Editor of Custom Content at U.S. Airways Magazine, where I editorially directed monthly city profiles and collaborated with a brilliant team of freelance writers, designers, and stylists.