Ellie Baldini
Marketing | Content | Creative
Partner Spotlight
I've worked with brands of all shapes and sizes, from Fortune 500s to up-and-coming start-ups. No matter the scope or project, I know how to craft strategies that accomplish the objectives that matter.
IBM
As Creative Director at Centerline Digital, I led integrated marketing campaigns built around bold, original creative. One standout project: telling the story of how IBM’s blockchain technology transformed the operations of Raw Seafoods — bringing complex tech to life through a real-world, human lens.
Spectrum Business
I also led creative for the Spectrum Business account, where I specialized in turning complex enterprise technology into compelling stories. From multi-channel campaigns about Smart Cities to employee spotlights that humanized the brand, I brought clarity and impact to every touchpoint.
Walmart
Walmart was another standout client. I collaborated closely with both internal creatives and Walmart stakeholders to produce Walmart World, a monthly print and digital magazine that celebrated the real-life stories of the company’s employees.
Pillar4 Media
From Sports Illustrated and Men’s Journal to Health and Garage Gym Reviews, I led partnerships with top-tier wellness brands in the Pillar4 portfolio. My team, a mix of creative marketers, analysts, SEOs, designers, and more, tested, reviewed, and created content about wellness products for every major digital channel.
Legit Creative
As Fractional CMO, I lead branding, creative, and content strategy for this testimonial video start-up. Our mission: to help brands harness the power of social proof through compelling video content featuring real customers, clients, experts, and employees.
Advision Development
As Head of Content and Growth, I lead performance-driven content marketing strategies focused on growing revenue through AI-powered content ideation, development, and optimization. I use a mix of SEO, affiliate content, and integrated product marketing campaigns to drive qualified traffic, boost subscriptions, and improve user retention.
I’ve implemented generative AI workflows to scale content production, streamline testing, and refine messaging frameworks. I also work cross-functionally with performance marketing, SEO, and design teams to ensure consistent, high-impact messaging across channels—ultimately improving conversion rates, engagement, and overall campaign performance.