Ellie Baldini
Marketing | Content | Creative
Partner Spotlight
I've worked with brands of all shapes and sizes, from Fortune 500s to up-and-coming start-ups. No matter the scope or project, I know how to craft strategies that accomplish the objectives that matter.
GO Media
As VP of Marketing at GO Media, I lead the agency’s integrated marketing strategy across healthcare, dental, med-spa, consumer, nonprofit, and sports clients. I oversee cross-functional teams spanning paid media, SEO, social, creative, video, and influencer marketing, ensuring campaigns are cohesive, performance-driven, and aligned to each client’s growth goals.
My role blends strategic leadership and hands-on execution, developing go-to-market plans, guiding omnichannel campaign strategy, pitching and onboarding new clients, and expanding existing accounts. I work closely with executive leadership and client CMOs to translate business objectives into scalable marketing systems, while building processes, frameworks, and reporting that drive clarity, accountability, and measurable ROI.
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Legit Creative
As Fractional CMO, I lead branding, creative, and content strategy for this testimonial video start-up. Our mission: to help brands harness the power of social proof through compelling video content featuring real customers, clients, experts, and employees.
Advision Development
As Head of Content and Growth, I led performance-driven content marketing strategies focused on growing revenue through AI-powered content ideation, development, and optimization. I used a mix of SEO, affiliate content, and integrated product marketing campaigns to drive qualified traffic, boost subscriptions, and improve user retention.
I also implemented generative AI workflows to scale content production, streamline testing, and refine messaging frameworks. My role oversaw cross-functional departments including performance marketing, SEO, and design teams to ensure consistent, high-impact messaging across channels—ultimately improving conversion rates, engagement, and overall campaign performance.
IBM
As Creative Director at Centerline Digital, I led integrated marketing campaigns built around bold, original creative. One standout project: telling the story of how IBM’s blockchain technology transformed the operations of Raw Seafoods — bringing complex tech to life through a real-world, human lens.
Spectrum Business
I also led creative for the Spectrum Business account, where I specialized in turning complex enterprise technology into compelling stories. From multi-channel campaigns about Smart Cities to employee spotlights that humanized the brand, I brought clarity and impact to every touchpoint.
Walmart
Walmart was another standout client. I collaborated closely with both internal creatives and Walmart stakeholders to produce Walmart World, a monthly print and digital magazine that celebrated the real-life stories of the company’s employees.
Pillar4 Media
From Sports Illustrated and Men’s Journal to Health and Garage Gym Reviews, I led partnerships with top-tier wellness brands in the Pillar4 portfolio. My team, a mix of creative marketers, analysts, SEOs, designers, and more, tested, reviewed, and created content about wellness products for every major digital channel.